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Czechia

Local-Engine Market

Google leads, but Seznam — the home-grown Czech engine — holds a loyal slice, especially among older users. Its Firmy.cz business directory and Zboží.cz shopping engine are distinct opportunities.

Primary Search Engine

86%

Secondary Search Engine

Seznam 13.5%

Other Engines

Bing 0.5%

as of May 2026 · Source: StatCounter

Search Engine Market Share

Total 100%
  • Google 86%
  • Seznam 13.5%
  • Bing 0.5%

as of May 2026 · Source: StatCounter

SEO Difficulty

Medium

Most of the market is winnable with solid Google SEO, but Seznam rewards a separate setup (Seznam Webmaster, Firmy.cz listing) and Czech-language relevance that competitors often ignore.

Engines That Matter

Market Share

86%

Most Important

Requires

  • Search Console
  • Czech-language content
  • Schema markup
  • Quality backlinks

Supports

  • Core Web Vitals
  • Rich results
  • IndexNow

The largest engine in Czechia. Standard technical and content SEO, with native Czech content.

Seznam

Market Share

13.5%

Very Important

Requires

  • Seznam Webmaster
  • Firmy.cz listing
  • Czech-language content

Supports

  • Zboží.cz shopping
  • Seznam sitemap submission
  • Seznam Maps

The local Czech engine with its own webmaster tools, business directory (Firmy.cz) and shopping engine (Zboží.cz). High-value for local and e-commerce.

Bing

Market Share

0.5%

Consider

Requires

  • Bing Webmaster Tools

Supports

  • IndexNow
  • Schema markup

A tiny share, but cheap to cover via IndexNow.

SEO Checklist for Czechia

  • Verify the site in Google Search Console
  • Register and verify in Seznam Webmaster (Správce webu)
  • Create a Firmy.cz business listing (Seznam's directory)
  • List products on Zboží.cz if you run e-commerce
  • Publish natively-written Czech content
  • Submit sitemaps to both Google and Seznam
  • Use a .cz domain or strong Czech targeting
  • Build links from reputable .cz sites
Run Free SEO Audit →

SeoJama Recommendation

  • Google Indexing
  • IndexNow
  • XML Sitemap
  • AI Content Optimization
  • Structured Data
  • Country-specific Monitoring
Configure Automatically →

SERP Preview — Google in Czechia

“restaurace praha” · 2 days ago
  1. 1

    praguest.com

    Nejlepší restaurace v Praze 2026 - Kompletní průvodce

    Od útulných skrytých pokladů až po elegantní restaurace s úchvatnými výhledy na město vás tento seznam provede těmi nejlepšími místy, kde uspokojíte své chutě.

  2. 2

    jidloaradost.ambi.cz

    75 tipů, kde se v Praze dobře najíst: restaurace, kavárny a ...

    Vyhlášenou koprovku (tradiční české jídlo) servírují v holešovickém The Eatery. Na menu najdete předkrmy, hlavní chody a dezerty inspirované jak ...

  3. 3

    tripadvisor.com

    THE 10 BEST Restaurants in Prague ...
  4. 4

    instagram.com

    Kam v Praze (@kamvpraze)

    Malostranské náměstí, Praha 1 Co?14. Praha 8-Invalidovna ⏰ Po-Pá: 8:30-18:00, So-Ne: 09:00-15:00 Fine-diningová restaurace v historické usedlosti uprostřed ...

  5. 5

    firmy.cz

    20 nejlepších firem: Restaurace Praha

    1. Pivovar Prokopák · 2. Brambory · 3. Brasileiro U Zelené žáby · 4. Pivovarský dům Benedict · 5. Café Louvre · 6. Sia restaurant · 7. Restaurace U Kristiána · 8.

Ranking Strategy Timeline

  1. Week 1

    Dual webmaster setup

    Verify in both Google Search Console and Seznam Webmaster, and confirm a fast, mobile-friendly Czech-targeted site.

  2. Week 2

    Directories & submission

    Create your Firmy.cz listing (and Zboží.cz for e-commerce), and submit sitemaps to both engines.

  3. Week 3

    Czech content

    Publish fluent, native Czech content matched to local intent; ensure NAP consistency across listings.

  4. Month 2+

    Authority & iteration

    Earn .cz links, monitor Seznam vs Google positions, and refine. Seznam users skew older and convert well for local services.

Key SEO Differences in Czechia

Firmy.cz
Seznam's business directory is a key local ranking and visibility surface — the Czech equivalent of Google Business Profile for Seznam.
Zboží.cz
Seznam's shopping comparison engine matters for Czech e-commerce — list your products there.
Audience
Seznam skews to older, often higher-converting users for local services; do not dismiss its share.
Language
Native Czech content is expected by both engines.

Compare Countries

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Frequently asked questions

What is Seznam?
Seznam is the home-grown Czech search engine and web portal. It holds a meaningful minority share of Czech search (around 13–14%) and runs popular services like the Firmy.cz business directory and Zboží.cz shopping engine.
Is it worth optimizing for Seznam?
For local and e-commerce businesses, yes. Seznam users skew older and convert well, and competitors frequently ignore Seznam — so a Seznam Webmaster setup plus a Firmy.cz listing is often low-effort, high-return.
Does good Google SEO help on Seznam?
It helps (quality Czech content and a fast site benefit both), but Seznam has its own webmaster tools and directory surfaces that need a separate setup to rank well.

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